Sherco united states
As of July 1, 2025, Sherco United States is proud to serve as the official and exclusive distributor of Sherco off-road motorcycles across the United States. Our team manages the full importation and distribution of Sherco motorcycles, parts, gear, and accessories—delivering world-class performance and quality to riders nationwide. With a passion for the sport and deep roots in the off-road community, we are rapidly building a trusted and dynamic dealer network committed to providing every customer with an exceptional experience, both on and off the trail.
James Jordan - President
James is the owner of Jordan Construction and has been an avid dirt biker since his childhood days. He has a philanthropic heart as he has supported dozens of youth riders over the last ten years.
Favorite Bike: SE 250 two stroke
info@sherco.us
Bryan Kraham - Sr. Vice President
Bryan has over 20 years of sports marketing experience. Prior to joining Sherco United States, he was with Sherco USA as the head of marketing and race team sponsorships.
Bryan will focus on day-to-day operations with an emphasis on marketing.
Favorite Bike: SEF 250 four stroke
bryan@sherco.us
Keith Obermeyer - National Sales Manager
Keith has been in the powersports world for longer than many of you have been alive. He was most recently with Beta USA as a sales and technical manager. Prior to that, he was the owner of Obermeyer Honda, Yamaha, Suzuki in Indiana.
Keith will oversee national dealer development
Favorite Bike: SEF 450 four stroke
keith@sherco.us
Bill Anderson - Sales Manager
Bill is a powersports veteran with experience as a dealership owner as well as working for two different OEMs. Prior to joining Sherco United States, he was with Sherco USA as the Western Sales Manager. Prior to that he was in a similar role with Beta USA. He also owned his own dealership in the Spokane area called Sprocket Sport Mototek.
Bill will oversee Western US dealer development
Favorite Bike: SE 300 two stroke
bill@sherco.us
Lane Hyatt - Warehouse Manager
Lane is the likely the fastest rider among all of us at Sherco United States. He finished 2nd in A-Open and 6th overall in the Arkansas Hare Scramble series in 2024. In 2025 he moved up to AA and is currently 4th in the overall standings.
Lane will be handling our supply chain at the Jonesboro warehouse.
Favorite Bike: SEF 300 four stroke
lane@sherco.us
Steve Leivan - Technical | After Sales
While Lane thinks he is the fastest rider at Sherco United States, Steve will show him a thing or two. Steve continues to race GNCC, MORE, AHSCS, and National Enduro at a very high level. He has won countless championships (many aboard his Sherco’s)
Steve will handle the technical relationship with our dealer network.
Favorite Bike: SEF 300 four-stroke
dealersupport@sherco.us
