As of July 1, 2025, Sherco United States is proud to serve as the official and exclusive distributor of Sherco off-road motorcycles across the United States. Our team manages the full importation and distribution of Sherco motorcycles, parts, gear, and accessories—delivering world-class performance and quality to riders nationwide. With a passion for the sport and deep roots in the off-road community, we are rapidly building a trusted and dynamic dealer network committed to providing every customer with an exceptional experience, both on and off the trail.
Sherco united states
James Jordan - President
James is the owner of Jordan Construction and has been an avid dirt biker since his childhood days. He has a philanthropic heart as he has supported dozens of youth riders over the last ten years.
Favorite Bike: SE 250 two stroke
info@sherco.us
Bryan Kraham - Marketing
Bryan has over 20 years of sports marketing experience. Prior to joining Sherco United States, he was with Sherco USA as the head of marketing and race team sponsorships.
Bryan will focus on day-to-day operations with an emphasis on marketing.
Favorite Bike: SEF 250 four stroke
bryan@sherco.us
Keith Obermeyer - National Sales Manager
Keith has been in the powersports world for longer than many of you have been alive. He was most recently with Beta USA as a sales and technical manager. Prior to that, he was the owner of Obermeyer Honda, Yamaha, Suzuki in Indiana.
Keith oversees national dealer development and technical support
Favorite Bike: SEF 300 four stroke
keith@sherco.us
Lane Hyatt - Warehouse Manager
Lane is the likely the fastest rider among all of us at Sherco United States. He just wrapped up the AHSCS championship.
Lane will be handling our supply chain at the Jonesboro warehouse.
Favorite Bike: SEF 300 four stroke
lane@sherco.us
Mike Lafferty - East Coast Sales Manager
The 8x National Enduro Champion and AMA Hall of Famer will serve as a grassroots ambassador. In his role as Brand Ambassador, Lafferty will represent Sherco US at rides, races, and demo events across the country. His leadership and insight will serve as a critical asset, including his role as a key member of Sherco US’s steering committee
Favorite Bike: SEF 300 Factory
@mikelafferty22
mike@sherco.us
