Sherco united states

As of July 1, 2025, Sherco United States is proud to serve as the official and exclusive distributor of Sherco off-road motorcycles across the United States. Our team manages the full importation and distribution of Sherco motorcycles, parts, gear, and accessories—delivering world-class performance and quality to riders nationwide. With a passion for the sport and deep roots in the off-road community, we are rapidly building a trusted and dynamic dealer network committed to providing every customer with an exceptional experience, both on and off the trail.

A man wearing a blue Sherco Racing shirt and matching cap, standing next to a blue and gray Sherco motorcycle indoors.
Bryan Kraham who works for Sherco in a blue Sherco Racing shirt standing next to a blue Sherco dirt bike in an indoor factory or warehouse setting.
Keith Obermeyer national sales manager of Sherco United States
Lane Hyatt who is a young man in a blue Sherco Racing shirt stands and holds a blue Sherco dirt bike, smiling at the camera, with an indoor warehouse background.
A man wearing a black cap and jacket, smiling, standing next to a Sherco motorcycle outdoors.

James Jordan - President

James is the owner of Jordan Construction and has been an avid dirt biker since his childhood days. He has a philanthropic heart as he has supported dozens of youth riders over the last ten years.

Favorite Bike: SE 250 two stroke

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info@sherco.us

Bryan Kraham - Marketing

Bryan has over 20 years of sports marketing experience. Prior to joining Sherco United States, he was with Sherco USA as the head of marketing and race team sponsorships.

Bryan will focus on day-to-day operations with an emphasis on marketing.

Favorite Bike: SEF 250 four stroke

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bryan@sherco.us

Keith Obermeyer - National Sales Manager

Keith has been in the powersports world for longer than many of you have been alive. He was most recently with Beta USA as a sales and technical manager. Prior to that, he was the owner of Obermeyer Honda, Yamaha, Suzuki in Indiana.

Keith will oversee national dealer development

Favorite Bike: SEF 300 four stroke

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keith@sherco.us

Lane Hyatt - Warehouse Manager

Lane is the likely the fastest rider among all of us at Sherco United States. He finished 2nd in A-Open and 6th overall in the Arkansas Hare Scramble series in 2024. In 2025 he moved up to AA and is currently 4th in the overall standings.

Lane will be handling our supply chain at the Jonesboro warehouse.

Favorite Bike: SEF 300 four stroke

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lane@sherco.us

Pat Smage - Trials Sales Manager

Pat will serve as our Trials Sales Manager and Technical Support Specialist. You will also see Pat at AMA Trials events and select AMA Hard Enduro races as a brand ambassador.

Favorite Bike: ST-F 300 trials

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@pat_smage

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sales@sherco.us

Steve Leivan - Technical | After Sales

While Lane thinks he is the fastest rider at Sherco United States, Steve will show him a thing or two. Steve continues to race GNCC, MORE, AHSCS, and National Enduro at a very high level. He has won countless championships (many aboard his Sherco’s)

Steve will handle the technical relationship with our dealer network.

Favorite Bike: SEF 300 four-stroke

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dealersupport@sherco.us

A Sherco motocross rider in blue gear and helmet riding a blue dirt bike on a dirt trail in a forested area.