Pat Smage joins sherco us
Bono, AR 12/18/25 - When you mention the name Pat Smage in the motorcycling world, two things come to mind: Champion and Sherco. Loyalty to this extent in professional motorcycle competition - remaining with one motorcycle brand for the entirety of his career - is very rare. Spanning 14 AMA North American Trials Council (NATC) championships, with the first in 2007, Smage’s dominance is as impressive as any motorcycle rider in the world, as is his loyalty.
In addition to competing in the NATC Nationals series in 2026 aboard a Sherco ST-F 300 Factory, he will also serve as our trials sales representative. He will be attending club events to support consumer demos, as well as lend a hand with trackside support. You will likely see him at select AMA National Hard Enduro Championship races as a brand ambassador as well.
“We are honored to have Pat join the organization, and we look forward to him building lasting relationships within the trials community. Pat has accomplished so much in his career as a competitor; we are excited to have him in our company doing what he knows best,” said James “Jim Bob” Jordan, President of Sherco US.
Pat Smage had this to say: “I am thrilled to have an opportunity with the Sherco brand. My goal has always been to work for Sherco when my competitive career comes to an end. I have enjoyed many championships with Sherco Motorcycles and feel I have a deep understanding and appreciation for the brand, its consumers, and its dealers.”
For more information about Sherco motorcycles and the full range of Trials and Enduro models, visit sherco.us.
For access to a suite of high-resolution photos, please visit the link below.
Photo Credit: Hannah Smage
American Ryon Land wins the trial3 world championship
Ryon Land is the 2025 FIM Trial3 World Champion, having claimed the title on September 7, 2025, making him the first American to win an FIM motorcycle trial world championship since Bernie Schreiber in 1979. Land, an American rider from Kansas, secured the world championship in a successful 2025 season
berta abellan wins the women’s trialgp world championship
Spain’s Berta Abellan (Scorpa) is the new FIM Women’s Trial World Champion after sewing up the title on the concluding day of the final round of the 2025 Hertz FIM Trial World Championship – the TrialGP of Great Britain – at Geddington
Sherco Racing Factory Announces Sherco United States as NEw Official Distributor
Nîmes, France – Sherco Racing Factory is proud to announce the appointment of Sherco United States (Sherco US), based in Jonesboro, Arkansas, as the new and exclusive distributor of Sherco motorcycles, parts, gear, and accessories across the United States and associated territories.
This strategic partnership marks a new step for Sherco’s presence in the US market. Sherco US will oversee the importation, distribution, and support of the brand’s full product line, with a dedicated focus on after-sales service, technical support, and spare parts availability—ensuring that dealers and riders alike receive the premium experience that defines the Sherco name.
“We are excited to begin this new chapter with Sherco United States,” said Jean-Michel Paquient, CEO, Sherco Factory. “Sherco was born in 1998 and has grown to distribute parts and motorcycles in 86 countries in just a short period of time. We have won World Championship and National Championship titles in trial and in enduro. This proves the performance and reliability of our products. The U.S. market is crucial to our global growth, and with this new distributor, we are committed to elevating the ownership experience through a strong service and available products in parts and bikes for not just the near term, but with a long term commitment”
The complete 2026 model year lineup of Sherco motorcycles is scheduled to arrive in the U.S. in the coming weeks, alongside an extensive shipment of genuine parts, accessories, and gear. These upcoming deliveries mark the beginning of a comprehensive plan to relaunch the Sherco brand in the U.S. with strength, consistency, and long-term vision.
James Jordan, Owner and President of Sherco US, shared his enthusiasm for the new role:
“We are incredibly proud to take on the responsibility of representing Sherco in the United States. These machines are world-class in every way—from their craftsmanship and engineering to their performance on the most demanding terrain. We are committed to delivering a level of service and support that matches the premium quality of Sherco motorcycles. This is more than a business venture for us—it’s a passion.”
Sherco US will be actively building a dedicated and knowledgeable dealer network across the country and is eager to support both existing and new Sherco riders with unmatched service and enthusiasm.
For more information about Sherco US, dealer opportunities, or the 2026 model range, please contact info@sherco.us or visit www.sherco.us (launching soon). Also, be sure to follow their social media for continuous updates on all things Sherco in the United States.
Instagram: @sherco.us
August 24, 2025 - Sherco bikes take five of the top 10 spots at the Arkansas Hare Scramble Championship Series.
Read the press release HERE