Sherco US receives first shipment of SCF 90
We are pleased to announce the arrival of the 90 SCF, a new off-road motorcycle specially designed for children aged 5 to 9.
Accessible and easy to handle, the 90 SCF is equipped with an 86 cc single-cylinder 4-stroke engine and an automatic CVT transmission, allowing young riders to fully focus on the joy of riding and learning off-road skills.
Designed to provide safety, comfort and reliability, it features hydraulic front and rear disc brakes for efficient braking, a hydraulic front fork, and a rear shock absorber, ensuring good stability on all terrains.
With its 625 mm seat height, electric starter, and compact chassis, the 90 SCF is the ideal motorcycle for discovering off-road riding and progressing with confidence.
The 90 SCF promises a fun, accessible and safe first motorcycle experience for young enthusiasts.
Sherco unveils 300 se gp holcombe edition
Custonaci, Sicily, Italy - Sherco has just unveiled two EnduroGP models at the site of round one of the namesake series. These include a Hamish MacDonald 300 four-stroke and the 300 SE EnduroGP Replica Steve Holcombe bike.
The United States will be receiving only the Holcombe two-stroke edition.
The Steve Holcombe edition is built to the exact specification of his race machine. This is an ultra-exclusive production run with only 100 units available worldwide. The EnduroGP Replica model is equipped with a KYB A-Kit Kashima fork with DLC-coated tubes and a KYB A-Kit rear shock with triple adjustment and DLC shaft and a Kashima-coated bottom, two high-end components never before offered on a production motorcycle.
Bike Specs:
Autographed Steve Holcombe Race Jersey, which features the exclusive production number on it
Numbered limited edition frame sticker
Akrapovič silencer
CNC-machined blue 4GD front and rear hubs with reinforced spokes
Factory CNC-machined blue anodized triple clamps
Galfer 270mm oversized front disc with relocation bracket
Galfer rear disc
Black Xtrem skid plate
Factory CNC-machined footpegs
Scar handlebar
EnduroGP graphics kit with rider number plates
Specific seat with pocket
Specific Polisport handguards
Billet Fork Lugs
Retail Price: $15,590
Limited Number of Xtrem Models coming in March
SHERCO US TO BRING IN A LIMITED NUMBER OF XTREM MODELS
Limited-production Xtrem Edition brings factory-level components and styling directly to U.S. riders
Bono, AR - Sherco US is proud to announce the arrival of an extremely limited number of Sherco Xtrem Edition motorcycles for the U.S. market. Built to mirror the machines ridden by the official Sherco Factory Team, the Xtrem Edition represents the highest level of performance, durability, and exclusivity ever offered.
Designed for riders who demand uncompromising capability in the most extreme terrain, the Xtrem Edition comes equipped with a comprehensive suite of premium components and factory-inspired upgrades, including:
Xtrem graphics kit identical to the official Sherco Factory Team motorcycles
Akrapovič silencer
Carbon front brake disc guard
AXP radiator guards
AXP Extreme skid plate with linkage protection
Front and rear traction straps
SCAR handlebars
CNC reinforced rear brake disc guard
Reinforced AXP chain guide with aluminum guard
CNC-machined, blue anodized front and rear quick-release axles
Blue Polisport clutch and ignition cover protectors
Footrests machined from a single block, in an anthracite colorway
Superlight steel crown
“This is not a graphics package or a cosmetic upgrade,” said Keith Obermeyer, National Sales Manager. “The Xtrem Edition is a purpose-built machine, outfitted with the same type of equipment the factory riders rely on. Availability is intentionally limited, making this one of the most exclusive Sherco models ever offered in the United States,” concluded Obermeyer.
Interested riders are encouraged to contact their authorized Sherco dealer promptly for availability and ordering information.
SHERCO US WELCOMES 8x NATIONAL ENDURO CHAMPION AND AMA HALL OF FAMER MIKE LAFFERTY AS AN AMBASSADO
Bono, AR - Off-road legend Mike Lafferty has chosen Sherco Motorcycles to fuel his ongoing passion for the sport, partnering with Sherco US as a brand ambassador. Backed by one of the most impressive resumes in American off-road racing—eight national titles and 71 national victories—Lafferty brings unmatched credibility and deep competitive insight.
In his role as Brand Ambassador, Lafferty will represent Sherco US at rides, races, and demo events across the country. As the new U.S. distributorship continues to build on its early foundation, his leadership and insight will serve as a critical asset, including his role as a key member of Sherco US’s steering committee.
As Sherco US expands its presence and footprint in American off-road, the AMA Hall of Famer will also take a leading role in developing programs, events, and consumer experiences designed to showcase Sherco’s premium motorcycles to riders, dealers, and media alike.
“Mike has been the all-American hero for many motorcycle enthusiasts worldwide. To have someone with the depth of experience and knowledge that Mike possesses in our organization is a huge asset for us,” said James “Jim Bob” Jordan, President of Sherco US.
“I was with KTM for a combined 30 years, both as a rider and employee,” said Lafferty. “When this opportunity presented itself, I looked at it with renewed enthusiasm. I had heard great things about the bikes and about the new importership. I have been thoroughly impressed by these machines. I am looking forward to getting out in the community to show them off,” concluded Lafferty.
MIKE LAFFERTY joins sherco us
Ryon Land is the 2025 FIM Trial3 World Champion, having claimed the title on September 7, 2025, making him the first American to win an FIM motorcycle trial world championship since Bernie Schreiber in 1979. Land, an American rider from Kansas, secured the world championship in a successful 2025 season
American Ryon Land wins the trial3 world championship
berta abellan wins the women’s trialgp world championship
Spain’s Berta Abellan (Scorpa) is the new FIM Women’s Trial World Champion after sewing up the title on the concluding day of the final round of the 2025 Hertz FIM Trial World Championship – the TrialGP of Great Britain – at Geddington
Sherco Racing Factory Announces Sherco United States as NEw Official Distributor
Nîmes, France – Sherco Racing Factory is proud to announce the appointment of Sherco United States (Sherco US), based in Jonesboro, Arkansas, as the new and exclusive distributor of Sherco motorcycles, parts, gear, and accessories across the United States and associated territories.
This strategic partnership marks a new step for Sherco’s presence in the US market. Sherco US will oversee the importation, distribution, and support of the brand’s full product line, with a dedicated focus on after-sales service, technical support, and spare parts availability—ensuring that dealers and riders alike receive the premium experience that defines the Sherco name.
“We are excited to begin this new chapter with Sherco United States,” said Jean-Michel Paquient, CEO, Sherco Factory. “Sherco was born in 1998 and has grown to distribute parts and motorcycles in 86 countries in just a short period of time. We have won World Championship and National Championship titles in trial and in enduro. This proves the performance and reliability of our products. The U.S. market is crucial to our global growth, and with this new distributor, we are committed to elevating the ownership experience through a strong service and available products in parts and bikes for not just the near term, but with a long term commitment”
The complete 2026 model year lineup of Sherco motorcycles is scheduled to arrive in the U.S. in the coming weeks, alongside an extensive shipment of genuine parts, accessories, and gear. These upcoming deliveries mark the beginning of a comprehensive plan to relaunch the Sherco brand in the U.S. with strength, consistency, and long-term vision.
James Jordan, Owner and President of Sherco US, shared his enthusiasm for the new role:
“We are incredibly proud to take on the responsibility of representing Sherco in the United States. These machines are world-class in every way—from their craftsmanship and engineering to their performance on the most demanding terrain. We are committed to delivering a level of service and support that matches the premium quality of Sherco motorcycles. This is more than a business venture for us—it’s a passion.”
Sherco US will be actively building a dedicated and knowledgeable dealer network across the country and is eager to support both existing and new Sherco riders with unmatched service and enthusiasm.
For more information about Sherco US, dealer opportunities, or the 2026 model range, please contact info@sherco.us or visit www.sherco.us (launching soon). Also, be sure to follow their social media for continuous updates on all things Sherco in the United States.
Instagram: @sherco.us