Limited Number of Xtrem Models coming in March
SHERCO US TO BRING IN A LIMITED NUMBER OF XTREM MODELS
Limited-production Xtrem Edition brings factory-level components and styling directly to U.S. riders
Bono, AR - Sherco US is proud to announce the arrival of an extremely limited number of Sherco Xtrem Edition motorcycles for the U.S. market. Built to mirror the machines ridden by the official Sherco Factory Team, the Xtrem Edition represents the highest level of performance, durability, and exclusivity ever offered.
Designed for riders who demand uncompromising capability in the most extreme terrain, the Xtrem Edition comes equipped with a comprehensive suite of premium components and factory-inspired upgrades, including:
Xtrem graphics kit identical to the official Sherco Factory Team motorcycles
Akrapovič silencer
Carbon front brake disc guard
AXP radiator guards
AXP Extreme skid plate with linkage protection
Front and rear traction straps
SCAR handlebars
CNC reinforced rear brake disc guard
Reinforced AXP chain guide with aluminum guard
CNC-machined, blue anodized front and rear quick-release axles
Blue Polisport clutch and ignition cover protectors
Footrests machined from a single block, in an anthracite colorway
Superlight steel crown
“This is not a graphics package or a cosmetic upgrade,” said Keith Obermeyer, National Sales Manager. “The Xtrem Edition is a purpose-built machine, outfitted with the same type of equipment the factory riders rely on. Availability is intentionally limited, making this one of the most exclusive Sherco models ever offered in the United States,” concluded Obermeyer.
Interested riders are encouraged to contact their authorized Sherco dealer promptly for availability and ordering information.
MIKE LAFFERTY joins sherco us
SHERCO US WELCOMES 8x NATIONAL ENDURO CHAMPION AND AMA HALL OF FAMER MIKE LAFFERTY AS AN AMBASSADO
Bono, AR - Off-road legend Mike Lafferty has chosen Sherco Motorcycles to fuel his ongoing passion for the sport, partnering with Sherco US as a brand ambassador. Backed by one of the most impressive resumes in American off-road racing—eight national titles and 71 national victories—Lafferty brings unmatched credibility and deep competitive insight.
In his role as Brand Ambassador, Lafferty will represent Sherco US at rides, races, and demo events across the country. As the new U.S. distributorship continues to build on its early foundation, his leadership and insight will serve as a critical asset, including his role as a key member of Sherco US’s steering committee.
As Sherco US expands its presence and footprint in American off-road, the AMA Hall of Famer will also take a leading role in developing programs, events, and consumer experiences designed to showcase Sherco’s premium motorcycles to riders, dealers, and media alike.
“Mike has been the all-American hero for many motorcycle enthusiasts worldwide. To have someone with the depth of experience and knowledge that Mike possesses in our organization is a huge asset for us,” said James “Jim Bob” Jordan, President of Sherco US.
“I was with KTM for a combined 30 years, both as a rider and employee,” said Lafferty. “When this opportunity presented itself, I looked at it with renewed enthusiasm. I had heard great things about the bikes and about the new importership. I have been thoroughly impressed by these machines. I am looking forward to getting out in the community to show them off,” concluded Lafferty.
Pat Smage joins sherco us
Bono, AR 12/18/25 - When you mention the name Pat Smage in the motorcycling world, two things come to mind: Champion and Sherco. Loyalty to this extent in professional motorcycle competition - remaining with one motorcycle brand for the entirety of his career - is very rare. Spanning 14 AMA North American Trials Council (NATC) championships, with the first in 2007, Smage’s dominance is as impressive as any motorcycle rider in the world, as is his loyalty.
In addition to competing in the NATC Nationals series in 2026 aboard a Sherco ST-F 300 Factory, he will also serve as our trials sales representative. He will be attending club events to support consumer demos, as well as lend a hand with trackside support. You will likely see him at select AMA National Hard Enduro Championship races as a brand ambassador as well.
“We are honored to have Pat join the organization, and we look forward to him building lasting relationships within the trials community. Pat has accomplished so much in his career as a competitor; we are excited to have him in our company doing what he knows best,” said James “Jim Bob” Jordan, President of Sherco US.
Pat Smage had this to say: “I am thrilled to have an opportunity with the Sherco brand. My goal has always been to work for Sherco when my competitive career comes to an end. I have enjoyed many championships with Sherco Motorcycles and feel I have a deep understanding and appreciation for the brand, its consumers, and its dealers.”
For more information about Sherco motorcycles and the full range of Trials and Enduro models, visit sherco.us.
For access to a suite of high-resolution photos, please visit the link below.
Photo Credit: Hannah Smage
American Ryon Land wins the trial3 world championship
Ryon Land is the 2025 FIM Trial3 World Champion, having claimed the title on September 7, 2025, making him the first American to win an FIM motorcycle trial world championship since Bernie Schreiber in 1979. Land, an American rider from Kansas, secured the world championship in a successful 2025 season
berta abellan wins the women’s trialgp world championship
Spain’s Berta Abellan (Scorpa) is the new FIM Women’s Trial World Champion after sewing up the title on the concluding day of the final round of the 2025 Hertz FIM Trial World Championship – the TrialGP of Great Britain – at Geddington
Sherco Racing Factory Announces Sherco United States as NEw Official Distributor
Nîmes, France – Sherco Racing Factory is proud to announce the appointment of Sherco United States (Sherco US), based in Jonesboro, Arkansas, as the new and exclusive distributor of Sherco motorcycles, parts, gear, and accessories across the United States and associated territories.
This strategic partnership marks a new step for Sherco’s presence in the US market. Sherco US will oversee the importation, distribution, and support of the brand’s full product line, with a dedicated focus on after-sales service, technical support, and spare parts availability—ensuring that dealers and riders alike receive the premium experience that defines the Sherco name.
“We are excited to begin this new chapter with Sherco United States,” said Jean-Michel Paquient, CEO, Sherco Factory. “Sherco was born in 1998 and has grown to distribute parts and motorcycles in 86 countries in just a short period of time. We have won World Championship and National Championship titles in trial and in enduro. This proves the performance and reliability of our products. The U.S. market is crucial to our global growth, and with this new distributor, we are committed to elevating the ownership experience through a strong service and available products in parts and bikes for not just the near term, but with a long term commitment”
The complete 2026 model year lineup of Sherco motorcycles is scheduled to arrive in the U.S. in the coming weeks, alongside an extensive shipment of genuine parts, accessories, and gear. These upcoming deliveries mark the beginning of a comprehensive plan to relaunch the Sherco brand in the U.S. with strength, consistency, and long-term vision.
James Jordan, Owner and President of Sherco US, shared his enthusiasm for the new role:
“We are incredibly proud to take on the responsibility of representing Sherco in the United States. These machines are world-class in every way—from their craftsmanship and engineering to their performance on the most demanding terrain. We are committed to delivering a level of service and support that matches the premium quality of Sherco motorcycles. This is more than a business venture for us—it’s a passion.”
Sherco US will be actively building a dedicated and knowledgeable dealer network across the country and is eager to support both existing and new Sherco riders with unmatched service and enthusiasm.
For more information about Sherco US, dealer opportunities, or the 2026 model range, please contact info@sherco.us or visit www.sherco.us (launching soon). Also, be sure to follow their social media for continuous updates on all things Sherco in the United States.
Instagram: @sherco.us